Example audit

ConvertLeak Audit — Example Report

A decision-ready audit: prioritized leaks, clear impact, and a simple plan to recover revenue.

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Leaks found

12

3 critiques

Projected lift

+13.4%

Sur la conversion

Mobile speed

3.4s

Objectif 2.0s

Trust score

61/100

Sous benchmark

Funnel conversion

Where revenue leaks

Shopify benchmark

Most problematic stage

Checkout drop-off

Drop-off is 2.1x higher than Shopify benchmark at the last step.

Estimated lift+13.4%

Executive summary

Top leaks (prioritized)

P1

Checkout trust gap

Reassurance and delivery info are below the fold.

P1

Impact: Impact +6.2% conv • ~€18k / mois

No trust badges near the pay buttonDelivery timing unclear at checkout
P2

Mobile add-to-cart lag

Scripts delay interactions on PDP.

P2

Impact: Impact +4.1% conv • ~€9k / mois

Reviews widget loads before main CTAImage scripts block interactions
P3

Variant selection friction

Size selection buried and not sticky.

P3

Impact: Impact +2.5% conv • ~€5k / mois

Size guide hidden in accordionCTA moves on scroll

Why it blocks

Root causes per leak

Checkout trust gap

  • No trust badges near the pay button
  • Delivery timing unclear at checkout

Mobile add-to-cart lag

  • Reviews widget loads before main CTA
  • Image scripts block interactions

Variant selection friction

  • Size guide hidden in accordion
  • CTA moves on scroll

Evidence 1

Checkout reassurance missing

No trust block visible

Users hesitate without delivery or returns info near payment.

Evidence 2

Mobile PDP delay

3.2s delay on tap

Interaction delay lowers add-to-cart on mobile.

Evidence 3

CTA pushed below fold

CTA hidden by upsells

Upsells push the main action below the fold.

Performance

Mobile speed improvement

Trust diagnostics

Where customers hesitate

Action plan

3-week execution

Two actions per week, with clear effort and impact tags.

Delivery 24–48h
PDF deliverable

Week 1

  • Add trust block above pay button
    Effort: LowImpact: High
  • Clarify delivery and returns
    Effort: LowImpact: High

Week 2

  • Defer reviews script
    Effort: MedImpact: Med
  • Sticky size guide + CTA
    Effort: MedImpact: High

Week 3

  • Reorder cart upsells
    Effort: LowImpact: Med
  • QA + measurement
    Effort: LowImpact: Med

Estimated lift is based on observed drop-off and Shopify benchmarks; results may vary.

What we need

Start in minutes

We start from the public flow. No admin access required to begin.

Store URL

We review the full purchase flow

Optional: funnel metrics

Sessions, ajout panier, paiement, achats

Optional: constraints

Thème, apps, limites internes

FAQ

Common questions

Do you need admin access?

No. We start from the public flow and request metrics only if needed.

How fast is delivery?

First feedback in 24h, full audit in 24–48h.

What do we receive?

A PDF report with leaks, impact, and a 3-week action plan.

Ready to audit your store?

Get your ConvertLeak audit in 24–48h.

We start from the public flow and send a decision-ready plan.

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