Example report
ConvertLeak Audit
Decision-ready audit of a Shopify funnel. Clear leaks, quantified impact, and a 3-week recovery plan.
Store
Aurora Essentials
Report date
December 27, 2025
Scope
Product page → Checkout
Delivery
PDF + action plan
Executive Summary
Impact estimates are based on current drop-off vs Shopify benchmarks and average order value.
Projected conversion lift
+13.4%
Estimate based on drop-off + benchmarks
Top priority leaks
3
P1 to P3 mapped
Mobile speed
3.4s
Target: 2.0s
Trust score
61/100
Below Shopify median
Funnel performance
Conversion by stage
Benchmark Shopify shown in light tone
Product
100%
Benchmark: 100%
Add to cart
61%
Benchmark: 69%
Checkout
42%
Benchmark: 54%
Purchase
28%
Benchmark: 36%
Priority leaks
P1
Checkout trust gap
Reassurance and delivery info are below the fold.
P2
Mobile add-to-cart lag
PDP scripts block key interactions.
P3
Variant selection friction
Size selection buried and non-sticky.
Evidence
UI snapshots with short annotations (placeholders).
Action plan
Week 1
Move trust badges + delivery promise above pay button
Rewrite checkout reassurance copy in one block
Week 2
Defer reviews script until first interaction
Compress PDP images + enable lazy loading
Week 3
Make size guide sticky on scroll
Add one-click size recommendation
FAQ
Do you need Shopify admin access?
No. We start from the public funnel. Access is only requested if needed later.
How fast is delivery?
First feedback within 24h. Full report in 24–48h.
What is delivered?
A PDF report with leaks, impact estimates, and an action plan.
What we need
Store URL + optional funnel metrics (sessions, add-to-cart, checkout, purchase).
Signals observed
Trust surface
Mobile speed trend
Estimated impact methodology
We compare each drop-off to Shopify benchmarks and apply your average order value to model recovered revenue.